9 Top 2024 Swimwear Trends for Your Most Colorful Summer Yet | kzfbfkttn.com

9 Top 2024 Swimwear Trends for Your Most Colorful Summer Yet

After braving a blustery winter and plenty of spring rainstorms, nothing compares to the dopamine rush of finally stepping into the warm sunshine while wearing a brand new bikini. Whether you live somewhere warm, are planning a vacation, or are looking forward to the first pool day of the summer, now is a great time to start swimsuit shopping. This season, there’s lots of options for staying on-trend: Textured fabric and unexpected cutouts add an exciting element to otherwise standard structures, while shimmery finishes extend this winter’s silvery chrome wave. Plus, brands like Good American are getting even more innovative with new fabrics aiming to maximize comfort. Ahead, browse nine of our favorite 2024 swimwear trends to shop this spring and summer, complete with product picks.

Pastel Prints

Woman wearing floral swimsuit and white towel in hair

Expect to see splashes of candy-colored florals and soft pastels when heading to the beach in 2024. To keep it interesting, this soft color palette is juxtaposing bold, modern cuts this year: From ruffled tops to string bikinis, there’s lots of versatility to this light and playful trend.


Understated Textures

Close-up of person wearing red ribbed swimsuit

We’re well-acquainted with terry cloth two-pieces, but brands are bumping it up a notch this year. Consider Anthropologie’s take on the texture with a sweet floral pattern, or Mango’s trend-forward asymmetrical approach. When it comes to Instagram-ready swimwear, it’s really the details that matter.


Subtle Shine

Close-up of person wearing pastel pink swimsuit with cutouts and central string detail

Winter trend cycles were full of endless chrome and “space siren” ensembles, so it’s only natural that we bring metallics into the warmer months—albeit in a more colorful, shimmery format. We especially love sleek, satiny finishes and glitter-brushed fabric.


Trending Tanks

Ice Spice wears a sports-inspired tankini and long red hair while sitting on boat

There’s no need to leave the under-appreciated tankini in the early aughts. We’re updating the silhouette by leaning into the silhouette’s sporty side, complete with classic stripes and mesh paneling. On the other hand, sweet ruffled details even help to transition this piece from poolside to dinner reservations.


Metal Details

Person wearing a black one-piece swimsuit with cutouts and gold clasp details

Gold hardware feels impossibly luxurious, and we’re observing this accessories trend entering swimwear in fresh ways. Take, for example, the ruched detailing and metal element on these bikini bottoms from Calzedonia, or the funky belt detail on Riot Swim’s designs. Don’t be afraid to mix-and-match metals, either.


Bold Bows

Close-up of woman wearing leopard patterned swimsuit with blue bow straps

Raise your hand if your wardrobe was filled to the brim with bows last season. (Yep, us too.) We’re already reviving these sweet appliqués for summertime adventures—but for this season, we’re trying out renditions with over-the-top proportions and dreamy illustrations.


Modern Gingham

Kendall Jenner poses in a red and white patterned bikini with white heart details

We’ve already spotted sweet gingham in streetwear styles from brands like Kimchi BlueGanni, and Dôen. When shopping for new swimwear, you’ll also find this classic print paired with sweet ruffles and lettuce-edged designs


Playful Patterns

Abby Bible wears a green swimsuit and sarong while taking a mirror selfie

When it comes to beach cover-ups, brands certainly aren’t shying away from bold prints, colors, and florals. Try pairing two of the season’s top trends by layering a colorful version of this breezy vacation essential—something fun like periwinkle—over a muted, textured bikini.


Chic Cutouts

Woman wearing white swimsuit with waist tie and single strap while holding wine glass

Structured swimwear with elevated cutouts is already a key seasonal staple. This time around, we’re seeing an uptick in ballet-inspired wraps and sharp design lines. It’s slightly more elevated than your average one-piece, yet it still feels delightfully modern.



Please enter your comment!
Please enter your name here





Palmitoyl Tripeptides Are an Anti-Aging Ingredient Fit for Sensitive Skin

If you're looking for a skincare ingredient that targets multiple concerns, you may want to consider palmitoyl tripeptides. As a powerful—though perhaps lesser-known—component of...

Is Indoor Cycling as Effective as an Actual Bike Ride?

With the popularity of indoor cycling, you may be wondering if stationary cycling can really rival a good old-fashioned outdoor bike ride. While even the...

The Ultimate Skincare Routine for Oily Skin

When you have oily skin, it can often feel like finding products that work together to keep the glow alive—but the unwanted shine at...

The Best Online Cycling Classes to Kick Your Workout into High Gear

Cycling classes have encouraged millions to pedal through heart-pumping and challenging routines with up-tempo music, swanky interiors, and top-of-the-line spin bikes. But with more bikes...

Glycolic Acid vs. Salicylic Acid: Derms Explain the Difference

The thought of using skincare acids might sound intense at first, but salicylic acid and glycolic acid can work wonders for your skin, so you might just want...